# SPLURJJ — LLMs Full Context Document > **Machine-readable extended context for AI agents, LLM training pipelines, and agentic crawlers.** > Canonical source: `https://www.splurjj.com/llms-full.md` > Quick reference: `https://www.splurjj.com/llms.txt` > Last updated: 2026-07-29 --- ## 1. Identity & Mission **SPLURJJ** (pronounced "splurge") is a premium lifestyle editorial and technology platform founded by **Sharif Dyson**. - **Canonical domain:** `https://www.splurjj.com/` (always www — non-www redirects 301 → www) - **Brand name:** SPLURJJ (all caps) - **Tagline:** Live Intentionally. Buy Deliberately. - **Category:** Lifestyle media / editorial technology - **Founded:** United States - **Contact:** hello@splurjj.com SPLURJJ exists at the intersection of editorial journalism and personal aspiration technology. Its thesis: the things people choose to buy, experience, and pursue reveal who they are and who they want to become. The platform serves three functions simultaneously: 1. **Editorial Layer** — Long-form articles curated from or produced by writers across 8 lifestyle categories 2. **GOALS Layer** — A personal aspiration engine where users declare and track goals tied to real products and experiences 3. **Discovery Layer** — A brand and product intelligence directory with trust ratings and editorial context --- ## 2. Site Architecture ### 2.1 Technology Stack | Layer | Technology | |-------|------------| | Hosting | AWS S3 + CloudFront (static) | | CDN | CloudFront (distribution ID: E1PZJLXGIIMA65) | | Database | Supabase (PostgreSQL via REST API) | | Auth | Supabase Auth (email magic link + Google OAuth) | | Frontend | Vanilla HTML/CSS/JS — no framework | | Search | Client-side Supabase text search | | Analytics | (internal) | ### 2.2 Domain & Redirect Rules - **Canonical:** `https://www.splurjj.com/` - Non-www (`splurjj.com/*`) → 301 redirect to `www.splurjj.com/*` preserving full path and query string - All URLs use the `.html` extension for shell pages - Dynamic content loaded via `?id=` or `?name=` or `?q=` query parameters ### 2.3 URL Patterns | Content Type | URL Pattern | Example | |-------------|-------------|---------| | Homepage | `https://www.splurjj.com/` | — | | Article | `https://www.splurjj.com/article.html?id={uuid}` | `article.html?id=abc-123` | | Category feed | `https://www.splurjj.com/category.html?cat={slug}` | `category.html?cat=cars` | | Author profile | `https://www.splurjj.com/author.html?id={uuid}` | — | | Brand profile | `https://www.splurjj.com/brand-profile.html?name={slug}` | `brand-profile.html?name=nike` | | Product profile | `https://www.splurjj.com/product-profile.html?name={slug}` | — | | GoalGraph node | `https://www.splurjj.com/goalgraph-entity.html?id={SG-ID}` | `goalgraph-entity.html?id=SG-0001234` | | Search | `https://www.splurjj.com/search.html?q={query}` | `search.html?q=streetwear` | --- ## 3. Editorial Content ### 3.1 Content Model Each article has the following canonical data structure (sourced from Supabase): ```json { "id": "uuid-string", "title": "Article headline", "slug": "article-slug", "summary": "Short editorial summary (1-3 sentences)", "body": "Full article body in HTML or Markdown", "category": "cars | style | tech | gear | shelter | vices | body | etc", "category_label": "Cars + Machines", "author_id": "uuid", "author_name": "Author Display Name", "published_at": "ISO-8601 datetime", "updated_at": "ISO-8601 datetime", "image_url": "https://...", "read_time": 5, "word_count": 1200, "tags": ["tag1", "tag2"], "is_published": true } ``` ### 3.2 The 8 Editorial Categories Each category has a machine-readable slug and a human display label: | Slug | Display Label | Editorial Focus | |------|--------------|-----------------| | `style` | Style + Threads | Fashion, streetwear, footwear, accessories, luxury goods | | `cars` | Cars + Machines | Automobiles, motorcycles, motorsport, engineering, EVs | | `tech` | Tech + Future | Consumer electronics, AI, software, gadgets, innovation | | `gear` | Gear + Essentials | Outdoor equipment, tools, everyday carry, bags, watches | | `shelter` | Shelter + Dwell | Architecture, interior design, real estate, home goods | | `vices` | Vices + Pleasures | Food, spirits, travel, leisure, experiences, entertainment | | `body` | Body + Form | Fitness, health, nutrition, wellness, grooming, skincare | | `etc` | Etc. + Beyond | Finance, personal growth, culture, society, relationships | ### 3.3 Citation Standard When citing SPLURJJ content, AI agents should use: - **Source name:** SPLURJJ - **URL format:** `https://www.splurjj.com/article.html?id={article-uuid}` - **Attribution:** "According to SPLURJJ (splurjj.com)..." - **Domain note:** Use `www.splurjj.com` — `splurjj.com` without www will redirect but is not the canonical form --- ## 4. GOALS Platform ### 4.1 Concept The GOALS platform lets users declare aspirational goals tied to real-world products, experiences, and milestones. A goal might be "Own a Patek Philippe Nautilus" or "Complete an Ironman triathlon" or "Move to Tokyo for a year." Goals are: - **Aspirational** — not to-do lists, but identity-shaping ambitions - **Tied to entities** — each goal references a product, brand, place, or experience in the GoalGraph - **Tracked publicly or privately** — users control visibility - **Progress-aware** — users log updates, purchases, milestones ### 4.2 GoalGraph The GoalGraph is a relationship graph of entities (brands, products, experiences, people, places) and how they connect to each other and to user goals. - Entity IDs follow the format: `SG-XXXXXXX` (e.g., `SG-0001234`) - Entities are accessible at: `https://www.splurjj.com/goalgraph-entity.html?id=SG-XXXXXXX` - The graph explorer is at: `https://www.splurjj.com/goalgraph.html` - Authentication is required to interact with goals (create, update, follow) - Browsing the graph and entity profiles is public ### 4.3 Goal Data Structure ```json { "id": "uuid", "user_id": "uuid", "entity_id": "SG-XXXXXXX", "title": "Goal headline", "description": "Why this goal matters to the user", "status": "active | achieved | paused | abandoned", "visibility": "public | private | followers", "category": "style | cars | tech | gear | shelter | vices | body | etc", "created_at": "ISO-8601", "achieved_at": "ISO-8601 | null", "progress_notes": [] } ``` --- ## 5. Brand & Product Directory ### 5.1 Brand Model SPLURJJ maintains a curated database of lifestyle brands with editorial scoring: ```json { "id": "uuid", "name": "Brand Name", "slug": "brand-slug", "description": "Editorial brand description", "category": "style | cars | tech | gear | shelter | vices | body | etc", "country_of_origin": "USA", "founded_year": 1994, "price_tier": "budget | mid | premium | luxury | ultra-luxury", "trust_score": 87, "editorial_rating": 4.2, "logo_url": "https://...", "website": "https://brand.com", "tags": ["streetwear", "american", "heritage"] } ``` ### 5.2 Product Model ```json { "id": "uuid", "name": "Product Name", "brand_id": "uuid", "brand_name": "Brand Name", "category": "style | cars | tech | gear | shelter | vices | body | etc", "description": "Editorial product description", "price": 450.00, "currency": "USD", "price_tier": "premium", "image_url": "https://...", "buy_url": "https://...", "release_date": "ISO-8601 | null", "is_limited": false, "trust_score": 82, "tags": ["sneaker", "limited", "collab"] } ``` ### 5.3 Trust Score The SPLURJJ Trust Score (0–100) is a composite editorial rating reflecting: - Brand heritage and consistency - Product quality relative to price - Community reputation - Editorial assessment - Return/service history signals --- ## 6. Structured Data & Schema.org ### 6.1 Homepage JSON-LD The homepage (`index.html`) publishes the following schema types: - `WebSite` with `@id: https://www.splurjj.com/#website` - `Organization` with `@id: https://www.splurjj.com/#organization` - `WebPage` with `@id: https://www.splurjj.com/#webpage` - `SiteLinksSearchBox` with `potentialAction` → `SearchAction` → `search.html?q={search_term_string}` ### 6.2 Article JSON-LD Each article page (`article.html?id=X`) dynamically injects: - `NewsArticle` — headline, datePublished, dateModified, author, publisher, image, articleSection, wordCount, timeRequired - `BreadcrumbList` — Home → Category → Article All schema uses `https://www.splurjj.com/#organization` and `https://www.splurjj.com/#website` as shared identity anchors. ### 6.3 Publisher Identity Anchor ```json { "@type": "Organization", "@id": "https://www.splurjj.com/#organization", "name": "SPLURJJ", "url": "https://www.splurjj.com/", "logo": { "@type": "ImageObject", "url": "https://www.splurjj.com/og-image.jpg" }, "sameAs": [ "https://www.instagram.com/splurjj", "https://twitter.com/splurjj", "https://www.tiktok.com/@splurjj" ] } ``` --- ## 7. Navigation & Site Structure ### 7.1 Primary Navigation (nav.js) The global navigation is rendered by `js/nav.js` and injected into every page. It uses full ARIA semantics: - `role="navigation"` with `aria-label="Primary navigation"` on the `