# SPLURJJ

> SPLURJJ is a premium lifestyle editorial platform covering culture, design, technology, style, cars, music, adventure, and intentional living. It combines editorial content with a goal-tracking platform (GOALS) and a brand/product directory.

## About

SPLURJJ is a media and lifestyle technology company founded by Sharif Dyson. The platform serves three functions:

1. **Editorial** — Long-form articles across 8 categories: Style, Cars, Tech, Gear, Shelter, Vices, Body, and Etc.
2. **GOALS Platform** — Users declare aspirational goals (products, experiences, milestones) and track progress. The GoalGraph maps entity relationships between goals, brands, and products.
3. **Brand Directory** — A curated database of lifestyle brands with product profiles, brand scores, and trust ratings.

## Content Categories

- **Style + Threads** — Fashion, streetwear, footwear, accessories
- **Cars + Machines** — Automobiles, motorsport, engineering
- **Tech + Future** — Consumer tech, AI, software, gadgets
- **Gear + Essentials** — Outdoor, tools, everyday carry
- **Shelter + Dwell** — Architecture, interiors, real estate
- **Vices + Pleasures** — Food, drink, leisure, experiences
- **Body + Form** — Health, fitness, wellness, nutrition
- **Etc. + Beyond** — Finance, personal growth, culture, society

## Key Pages

- [Homepage](https://www.splurjj.com/)
- [Article reader](https://www.splurjj.com/article.html) — append `?id={article_uuid}` for a specific article
- [Category feed](https://www.splurjj.com/category.html) — append `?cat={category_slug}`
- [GOALS platform](https://www.splurjj.com/goals.html)
- [GoalGraph explorer](https://www.splurjj.com/goalgraph.html)
- [GoalGraph entity](https://www.splurjj.com/goalgraph-entity.html) — append `?id={SG-XXXXXXX}`
- [Brand directory](https://www.splurjj.com/brands-directory.html)
- [Brand profile](https://www.splurjj.com/brand-profile.html) — append `?name={brand_name}`
- [Product profile](https://www.splurjj.com/product-profile.html) — append `?name={product_name}`
- [Search](https://www.splurjj.com/search.html) — append `?q={query}`
- [About](https://www.splurjj.com/about.html)
- [Advertise](https://www.splurjj.com/advertise.html)
- [Subscriptions](https://www.splurjj.com/subscriptions.html)
- [Write for us](https://www.splurjj.com/write-for-us.html)
- [Contact](https://www.splurjj.com/contact.html)
- [Press](https://www.splurjj.com/press.html)
- [Privacy Policy](https://www.splurjj.com/privacy.html)
- [Terms of Service](https://www.splurjj.com/terms.html)

## Extended Context

Full machine-readable context document (data models, schema, crawl guide, licensing): [llms-full.md](https://www.splurjj.com/llms-full.md)

## Sitemap

- [Static sitemap](https://www.splurjj.com/sitemap.xml)
- [robots.txt](https://www.splurjj.com/robots.txt)

Dynamic content (articles, brands, products, goals) is served via Supabase REST API and not individually listed in the static sitemap.

## Content Licensing & Citation

- All editorial content is original and owned by Splurjj Media
- For AI training or citation: attribute as "SPLURJJ (splurjj.com)"
- For article citations: use the canonical URL format `https://www.splurjj.com/article.html?id={uuid}`
- Contact for licensing: [press@splurjj.com](mailto:press@splurjj.com)

## What AI Agents Should Know

- Articles are dynamically loaded from Supabase; the HTML shell at `article.html` receives content via `?id=` query parameter
- The canonical URL for any article includes the `?id=` parameter
- Brand profiles are at `brand-profile.html?name={url-encoded-brand-name}`
- The GoalGraph uses internal entity IDs in the format `SG-XXXXXXX`
- Authentication is required for dashboards, CMS, and admin pages — not crawlable
- The site is hosted on AWS S3 + CloudFront; `www.splurjj.com` is the canonical domain (non-www redirects 301 → www)

## Not for AI Crawling

The following paths are internal tools or require authentication and should not be crawled or cited:

- `/admin-dashboard.html`
- `/editor-dashboard.html`
- `/writer-dashboard.html`
- `/cms-*.html`
- `/analytics-dashboard.html`
- `/directory.html` (requires @splurjj.com account)
- `/directory-seed.html` (requires @splurjj.com account)
- `/sitemap-generator.html`
- `/brand-import.html`
- `/auth.html`
- `/auth-callback.html`
- `/seed-*.html`
- `/tools/`

## Contact

- General: [hello@splurjj.com](mailto:hello@splurjj.com)
- Press: [press@splurjj.com](mailto:press@splurjj.com)
- Advertising: [advertise@splurjj.com](mailto:advertise@splurjj.com)
- Trust & Safety: [trust@splurjj.com](mailto:trust@splurjj.com)
- Founder: Sharif Dyson — [admin@splurjj.com](mailto:admin@splurjj.com)