Jayson Tatum’s New Jordan Signature Sneaker Is Lean, Mean, and Minty Green

It was a Monday night in November, and Jayson Tatum’s Boston Celtics were struggling mightily against the Oklahoma City Thunder. Down 15 and without momentum, the team looked tired, and their six-game winning streak appeared all but over. Tatum, the C’s four-time All-Star, couldn’t buy a bucket, and by the end of the third quarter, Boston seemed ready to quit.

Then the team turned it on in the fourth, and rocketed back with a 37-point quarter to take the W.

“Ultimately, just find a way to win—that’s what’s most important,” Tatum said after the game. “So at the end of the night, look up and if we won, you know I’m satisfied.”

That dogged intensity, that desire to find a way no matter what, is at the heart of Tatum’s game, which has turned him into one of the most dominant players in the NBA. It’s also at the heart of his new signature shoe, the Tatum 2, which Tatum will debut today—during the Celtics’ Christmas Day matchup with the Lakers—before it lands in stores later this season. “Find a Way” was the philosophy of the shoe’s design, embodied in the resilient construction and agile, super-efficient build. It’s so much a part of the Tatum 2’s identity, in fact, that those three key words are literally embossed right on the sneaker.