Best Valentine’s Day Gifts for Everyone You Know and Love in 2024

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The best Valentine’s Day gifts really come down to the gesture itself, no matter what your thoughts on the holiday: A consumerist farce, maybe, or a special occasion you look forward to every year. Even the smallest keepsake (a new toothbrush in the medicine cabinet, love note, or a key to your apartment) can mean a whole lot more than it lets on.

But here at GQ, we’re also of the opinion that it never hurts to scheme up a capital-G Gift to show that special someone (or perhaps someones, plural!) in your life that you’ve got it together, you know what day it is, and you’re not shy with your displays of affection. With that in mind, we’ve assembled thoughtful gifts at every price point, small and splurge-y, for any gesture you might have planned this Valentine’s Day.

We’ve also polished off some of our best general gift guides for all the people (dads, moms, best friends, and beyond) in your life, because you might be feeling generous with where you’re extending your love this year. There are even some gift-giving ideas for those gray area people—the “haven’t defined the relationship” sort, or the ones you’re just getting to know better—who warrant more than a bouquet to mark the occasion.

Below you’ll find all the best Valentine’s Day gifts for everyone on your Rolodex, according to us.

Looking for more worthwhile Valentine’s Day gift ideas? Check out our full slate of gift guides broken out by category below, and be sure to subscribe to the GQ Recommends newsletter to get all our shopping guides, along with weekly sale picks.


Valentine’s Gifts for Everyone You Can Think Of

There’s no one sure-fire way to say “I love you,” or “You give me the warm and fuzzies”, so choose your own adventure with any of our many gift suggestions laid out right here.


More Specifically…

If you just want to glance through our top recommendations, we’ve sorted everything below according to who they’re for, how much you’re looking to spend, and how long you’ve known each other.

Valentine’s Day Gifts for Men

Alex Mill

The kind of beanie with a perpetually long wait list is one that’s well worthy of his head, so long as it’s still “cashmere hat”-degrees cold outside.

Miansai

For your absolute gem of a partner.

Fluance

Solid date night idea: Unbox this, set it up, slow dance around the living room to one of your favorite vinyls. Just food for thought!

Huckberry x Blundstone

Turns out limited-edition Blunnies are the key to his heart.

Le Mont St. Michel

French Moleskin Work Jacket

Nothing more romantic than the kind of trend-resistant jacket that he’ll want to keep around for decades to come, no matter what life throws at him. Every time he wears it, he’ll have reason to think of you.

Dagne Dover

Even the TSA is embarrassed by the dingy Ziploc bag he uses to store his two half-empty skincare essentials.

Valentine’s Day Gifts for Women

Mociun

For the woman who isn’t really herself until she’s downed her first espresso of the day, here’s some cheery glassware that will at least help lift her mood when she’s at her absolute groggiest in the morning.

Bearaby

Bearaby’s ergonomically designed body pillow twists and turns in all kinds of comforting shapes—it’s kind of like a hug. Sort of.

Nashi Home

It steals a little bit of the shine from the desserts it’s displaying, but that’s OK.

Parachute

Great gift idea: A plush bathrobe for days when wearing real clothes is totally optional.

lululemon

How many leggings is too many leggings? Trick question.

Kate McLeod

Aromatherapy and deep nourishment from head to toe is just the way to speak her love language.

Valentine’s Day Gifts For $50 and Under

Papier

Tulip Vase Wellness Journal

Here’s to letting her scribble her way towards a clearer (happier) mind.

The Six Bells

For your goddess of a Valentine, something sweet and splendorous for the kitchen table.

J.Crew

End-On-End Cotton Boxer Shorts

Menswear-inspired, monogrammable bottoms for lazy mornings.

Maude

Bath enhancers that come mixed in with vetiver and sandalwood to make the whole self-care experience that much more therapeutic.

Boysmells

The wearable scent of rose petals has a lot more longevity than the real deal.

‘A Good Day to Bake,’ by Benjamina Ebuehi

Pique your favorite foodie’s sweet tooth, and then enjoy all the spoils of the dessert-making that ensues.

Valentine’s Day Gifts For $100 and Under

Atlas Coffee

Chocolate and Coffee Gift Set

Name a better duo than chocolate and rich coffee beans…we’ll wait.

REI

America the Beautiful Parks Pass 2024/2025

For the person who’s always down to break new ground, explore the unknown, and maybe even share a tiny van with you out there off the grid, this pass gains you entry to a bunch of new territory to explore around the country.

Our Place

So easy on the eyes that it pulls double-duty as a Statement Ceramic.

Nike

Sensible, comfy slip-ons in a pulse-spiking shade, from the Swoosh’s ACG line? A slam-dunk as far as Valentine’s Day gifts go.

Brooklinen

Silk pillowcases not only look extremely luxe, they also keep silky smooth skin and hair on lock. When people say beauty sleep, here’s exactly what they’re suggesting.

Fellow

Get your Valentine to finally ditch the Keurig (red flag alert!), and actually make you the kind of high-quality coffee that’s worth staying in for.

Valentine’s Day Gifts for Boyfriends and Girlfriends

Philodendron white knight plant

Something symbolic for the person who regularly saves your ass. Not only are they hard to come by (also symbolic for your “diamond in the rough” partner), but they’re also pretty easy to take care of in case he’s a regular plant killer.

Tom Ford

Myrrh Mystere Eau de Parfum

Ford’s typically sultry cologne—which mixes notes of myrrhe, sandalwood, and sweet vanilla—is practically an aphrodisiac, and makes for a sensational signature scent all year-long.

Madewell

Essential Mini Bucket Tote

Looking for a romantic gift that looks good and is actually functional? Presenting a suede bucket bag that looks like pure sin.

Everlane

No one is going to turn down a handsome fleece in the depths of winter, especially one with deep kangaroo pockets he can use to warm up his freezing mitts and a snap-up neckline that keeps the chill out.

Fender

Squier Affinity Series Stratocaster HSS Pack

A humble invitation to start a band together, or just lean into your Valentine’s loud, grunge-y interests.

Sleepy Jones

Washable Silk Henry Pajama Set

Washable silk PJs that are classy enough to wear out of the house.

Valentine’s Day Gifts for Husbands and Wives

Aesop

Parsley Seed Anti-Oxidant Facial Hydrating Cream

You can lead a man to water, but you can’t always make him drink. Thankfully, Aesop has enough curb appeal that with this in hand, he’ll at least be tempted to hydrate his face every once in a while.

Todd Snyder

x Timex Blackout Expedition North Watch

Timex’s latest collab with Todd Snyder is a keeper for any burgeoning Watch Guy or well-established Watch Nerd with its sleek black-on-black design and contrast stitching.

Helix

Like a warm hug, second only to yours.

Jolie

Better water pressure and advanced filtration is a giant win for everyone.

Schoolhouse x Pendleton

Something to curl up under together while you watch re-runs.

Breda

With a mother of pearl dial and strap crafted from gold-plated steel, checking the time has never been more of a flex.

Valentine’s Day Gifts for Crushes, New Significant Others, and People You Don’t Know So Well

Esther Perel

Where Should We Begin Game

Get each other to open up little by little by asking all the hard-hitting questions.

Smythson

Bond Street Blue Stationery Set

Bring back love letters.

Urban Stems

When in doubt, a lush bouquet is never a bad fallback option.

Fujifilm

Here’s to making new memories together.

BonBonBon

This, plus a Spotify playlist of bangers for your new crush? You’ll be good as gold, Ponyboy.

Valentine’s Day Jewelry Gifts

Annika Inez

Heart Gold-Filled Earrings

The heart-shaped jewelry gift that understands the assignment without going overly literal or schmaltzy.

Annika Inez

A rock for your rock, set in a brilliantly polished sterling silver band.

Mejuri

Black Onyx Pendant Necklace

If he’s been wearing a chain for a while and could use some variation, nudge him into jewelry’s intermediate class with a low-key pendant like this one.

Miansai

Mini Annex Silver Chain Necklace

The silver chain—unassuming, it’s the foundation of any jewelry collection worth its salt and few make ’em as good as Miansai.

Valentine’s Day Food and Beverage Gifts

Brooklyn Blackout Company

Not that tired gift box of chocolates, but entire layers of it in one rich, hearty, post-dinner dessert.

Compartés

Pink Chocolate Covered Oreos

Double-stuffed with love.

D.M. Brut

Brazilian Sparkling Wine (4 Bottles)

A toast to getting really hammered together on Valentine’s Day. 

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